The FreeBSD Project is pleased to announce a public competition to design a new Project logo. Entry to the competition is open to all individuals.
The FreeBSD Project is a team of individuals from all corners of the globe who volunteer time and expertise to develop the FreeBSD operating system.

The FreeBSD operating system (FreeBSD) is the operating system for PCs which is derived historical BSD, the version of UNIX developed at the University of California, Berkeley. FreeBSD is used as a base for Apple's Mac OS X, famous Web servers and backbone routers in the Internet. FreeBSD is available free of charge, and comes with full source code and liberal license.

Historically, the FreeBSD Project have used a characterized daemon as a mascot, and displayed it on our web site with the text "FreeBSD" as our logo. This character is sometimes misinterpreted in the religious and cultural context. Although the daemon character seems cute from out point of view, others may not think it works well for the professional products that indicate that are using the FreeBSD inside.

2/17/2005, 11:58 a.m. PT
The Associated Press

CORVALLIS, Ore. (AP) — An Ohio high school is having to phase out its athletic logo — a beaver — because of its similarity to the trademarked mascot of Oregon State University.

George Bellios, athletic administrator at Riverside High School outside Cleveland, said the school recently received a letter from Oregon State University asking the school to discontinue use of their beaver logo.

The beaver has been Riverside's mascot for 55 years. The new logo design was adopted about five years ago. At that time, nothing was said about its similarity to the college's logo.
"I know other (high schools) who are using it, the exact image," he said, down to the word "Beavers" underneath the animal's head, making it even more similar to the university's trademark image.

After receiving the university's letter, the high school asked permission from Oregon State to use the logo but was turned down, the Corvallis Gazette-Times reported. Also denied was a request by the high school to pay a nominal fee and obtain a license to use to logo, the newspaper said.

High school officials were left with no choice but to begin complying with the cease and desist request. The image has been taken off the school's Web site, no new clothing has been ordered with the logo on it, and the school is designing a new symbol.

Luanne Lawrence, vice president for university advancement at Oregon State, said she has worked at other institutions where licensing agreements were struck between the university and K-12 schools to use their logos in some ways.
"That policy does not exist here," she said. She has suggested that such a policy be considered but that decision lies with the university's research office.

Although the high school is beginning to phase out the logo, Bellios is still hoping they'll be able to keep it.
"We sure would appreciate if they'd have a change of heart," he said.

By Naseem Javed
EcommerceTimes.com
Part of the ECT News Network

The name identity of a business is now the only true measure of how a name works in a micro multi-national formation in a maze of countries and cultures. Economical powers are defined by their cyber-presence and simultaneous accessibility in targeted countries. For this, big cumbersome visuals are replaced by fluid URLs, thus creating a new name-economy.

E-commerce -- recently created by the Internet and Web sites -- is now a fully matured mammoth and has connected with a few big punches in the first round of fights between the old and new economy. What once had been just a simple information page for a business on the Internet is now, in a majority of cases, a powerful Web-portal-come-real-money-making-gatekeeper to the entire organization.

This fight has created a thick forest of strange and weird online name identities, jamming and clashing with each other, causing massive confusion among names of corporate organizations, institutions, products and services of all types and all sizes.
As the tidal wave of our Internet-savvy cultures becomes a global phenomenon, organizations are now faced with critical issues of re-branding and re-naming to stay in this new race for better name identity and global visibility.

At this very second, organizational names are skating at bullet speed across this digitally formatted flat new Earth, without borders, passports or time zones. No delays, no barriers, no major costs -- just access. Across the street or across the continent -- it is basically the same format.

Today, it's all about an organization's names and their high visibility for global e-commerce, instant accessibility on the Internet, quick search ability on the Web, memorability of distinct names by an overly strained populace, ease of typing for tired fingers, and pleasant vocalization of such names and Web experiences by customers all over the world.

The name identity of a business is now the only true measure of how a name works in a maze of countries and cultures. Economic powers are defined by their cyber-presence and simultaneous accessibility in targeted countries. For this, big, cumbersome visuals are replaced by fluid URLs, thus creating a new name economy, accessible only through online name identities.
In contrast to the old-fashioned, big branding with flashy logos, colors, stripes and fancy fonts, it's now all about short, simple, highly effective, globally trademarkable names with matching URLs. It is all about a real alpha-structure of a name and its direct functionality on search engines, rather than a logo design.

Good names have a direct impact on corporate persona and positively affect customers and media and influence public opinions at large. It's time to explore the real power of names, new laws of marketing and to learn how to play this sophisticated name game on this digitally flat Earth. Discover the fine art of global business naming.

Mac users in Great Britain, Ireland and Scotland were treated to a worldwide exclusive Wednesday when their periodic Apple eNews e-mail arrived showing what appears to be a re-designed logo for Mac OS X 10.4 Tiger. The release appears to have been an accident, as the logo was pulled from other versions of the newsletter within hours, according to TMO readers.

The logo, seen below, is a more bolder, platinum-colored "X" with a slightly off-center spotlight affect. The new design is similiar to the Tiger CD design Apple has been displaying on its Web site now for over a month.

According to TMO readers in Great Britain, the new box design arrived mid-day Wednesday in a periodic Apple electronic newsletter, but that it disappeared in later versions of the marketing piece.

"I noticed it immediately," said Simon Bird, a Mac user in Bristol, UK. "But later in the day another version of that same newsletter sent to a different e-mail account of mine showed a different design. I'm assuming someone (at Apple) screwed up and will catch hell for it later."

In the last few weeks, Apple Computer has been stepping up its marketing efforts to entice Mac users to upgrade to the US$129 operating system. Apple CEO Steve Jobs appears on the current cover of Fortune magazine holding up icons from the new OS, and those receiving electronic marketing pieces from Apple have been receiving promotions for Tiger periodically over the past four weeks.

Mr. Jobs told attendees at Mac Expo-San Francisco that the update would be released "during the first half of 2005," leading some to speculate it could be released in final form at the Apple Worldwide Developers Conference scheduled for June 6-10, 2005 in San Francisco.