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One of the most important, and difficult, steps in the logo design process is the idea collection phase. This comes early in the logo design cycle. After you have analyzed your business, and decided what image you would like to portray, it is time to come up with some ideas. When searching for the right idea for your logo design, here are several tips that will certainly help the process.
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Logo Design Tip 1 - Be Creative
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Start to think about anything and everything that is associated with your business. Get a notepad and jot down everything you think about, whether or not you think it is a good idea initially. Before you can start doing any sketching, start to think about the words and feelings that are associated with your design. Once you have these down, begin with some sample sketches. It does not matter if you are a good artist; try to visualize the image in your head, draw and describe it as best you can.
Looking at other successful logos will give you a good base about what makes a great logo design. But, the last thing you want to do is copy an idea that is already in the marketplace. This is your logo, not someone elses. Your goal here is to build an image to represent your company for the long haul. Finding that design that is unique and fitting for your business will be the ultimate reward.
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Logo Design Tip 2 - Be Simple
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The most successful logo designs in the world are not complicated. People don’t remember complicated things, we remember simplicity; and, we never forget those things that are both simple and different. This is the difficulty in designing a great logo: A great logo must represent your company specifically, and it also must be simple and unique. Try to think about the essense of your business. When you strip it all down, what is the bread and butter to what you do? Incorperate this into your logo design in a creative manner.
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Logo Design Tip 3 - Seek Advice
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Ask your coworkers, friends, and family to offer any ideas they have. Great ideas usually come from the places we least expect them. Also, do not get sold on one idea for a logo and fight to the death until that idea is realized. Not everthing can be easily represented in a logo.
Somtimes what seems like a great idea at first is merely the starting point for a truly great idea. When working with a professional designer, be sure to communicate your ideas and thoughts, while providing the opportunity for the designers personal creativity as well. Make your logo design process an entirely open and creative activity.
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Logo Design Tip 4 - Don’t Force The Idea Process
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Great Ideas don’t come when your idea is really “why can’t i come up with an idea???”. Take some time searching for creativity in between your normal daily activities. Make the idea process something fun that comes on a whim, not something you dread. There is nothing more satisfying than discovering a great idea, and realizing the process has come to fruition.
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